Select an international organization with subsidiaries and examine the Essay

Select an international organization with subsidiaries and examine the operations of the firm in at least two different countrie - Essay Example Seattle, USA is the headquarters of Starbucks Coffee Company. The company operates in more than 60 countries where it has more than 18,000 stores and recording immense growth (â€Å"Starbucks Corporation† 1). The company has a corporate mission â€Å"to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time (Bruhn-Hansen 19). Starbucks Coffee Company offers various products and services, which include coffee, warm, and cold beverages, premium and sell salads, books, gifts among other accessories (â€Å"Starbucks Corporation† 1). The company enjoys a huge competitive advantage and positive going concern because it has a wide market network, provides a wide range of products, and abhors quality in its operations. More so, Starbucks Coffee Company is a significant player and has a wide customer base in the coffee other blend- drinks industry. The company appreciates corporate social responsibility through its strategy and practice s (Bruhn-Hansen 19). In addition, since the company operates in various countries, it is prone to cultural influence and affects the lives of many people across the globe. Starbucks Coffee Company operates in the global business environment where it specializes in the coffee other blend- drinks industry. ... Indeed, Starbucks Coffee Company has a corporate social responsibility that seeks to attain sustainability and enhance the lives of its immediate society. For instance, the Starbucks Foundation promotes literacy levels among children by building schools for the Starbuck’s community (â€Å"Starbucks† 1). Furthermore, the company has an environmental strategy that seeks to conserve the environment that holds the operations of the company (Bruhn-Hansen 42). In the global business environment, Starbucks adopts market segmentation where it prefers to compete on comfort rather than on convenience in the upper-scale of the coffee market (Mourdoukoutas, 2013, p. 1). The company has various stakeholders, which fall into three categories that include primary stakeholders, secondary stakeholders, and public stakeholders (Bruhn-Hansen, 2012, p. 19). Specifically, the stakeholders are the shareholders, governments, and government agencies in host countries, customers, suppliers, emp loyees, franchisees, and non-governmental organizations. The stakeholders define the company’s operations in the global business environment. Nevertheless, Starbucks Coffee Company faces many challenges in the global market just like other international organizations. Starbucks suffers and is yet to recover the huge losses accrued from the recent financial crisis in Europe (Cameron 1). Moreover, the company has been facing the challenge of closing various stores in 2008 where it estimated the closure of 600 stores in the United States (Cameron 1). This affected the goodwill and operations of the company. Most of all, Starbucks Coffee Company faces the challenge of significant competition in